Designing a logo is a collaborative process. An important part of that process is meeting with the client and relating to the client, hearing their needs and taking on board their suggestions. Your client may have a logo already or have some ideas for logo. You need to try and incorporate those ideas as much as possible and where necessary always take good design decisions.
Identification
Your logo should make a positive first impression. It will depict your company’s technicality and reputation. A logo is kind of trust factor to general public and your company’s brand identity.
Distinction
Your logo should be unique-distinguishing you for the competition. Its design should stand you out among the crowd. It should make you look technically more advanced and ahead of your competitor’s logo.
Communication
Your logo should communicate a positive message about your company. It should be easily predictable while someone looking at your logo about the kind of product or service your company offers.
What Makes a Good Logo
A great looking logo should have a strong, uncluttered image comprised of only the most essential elements. Use imagery that is appropriate for your type of business. The logo should complement your company name. It should use a readable font that does not compete with the logo symbol. And finally the logo should look good with black and white backgrounds.
Logo Designing Tools
Although there are a lot of logo designing tools out there in the market, some of them are free while others are a paid version. Here is list of free and paid tools that professional logo designers usually prefer to use. You can download and use them to create a logo for yourself. If you are looking to go for paid software you can consider using below mentioned software.
- Adobe Photoshop CS6 – Paid photo editing software
- Gimp – Open Source photo editing software
- Photoscape – Free photo editing software
- Paint.net – Free image and photo editing software
- Photopos – Free photo and image editor
- Adobe Illustrator CS6 – Paid illustration software
Keep it Uncomplicated
It is always advised to keep your logo design as simple as possible to avoid any implementation glitches. As a matter of fact, you logo will not only cater on web, it will be used with wide variety of platforms like letterheads, invoices, documents, sign boards, printed banners papers or even on fabric etc. Keeping it simple will reduce the chances problems related with design and implementation fall backs. And will have an ability to use it anywhere other than just web.
Do not use more than two colors. Using only two different fonts would be more than enough avoiding any kind of complications. You can always get rid of the things that are absolutely not necessary. The logo must look uniform across various platforms and should not loose its looks and feels even if it is scaled to different screen sizes and resolutions. The color combination and logo font should go perfectly blended and looks pleasing to eyes. Infact, you can use the same color scheme for you website or create your logo according to your website;s color composition.
Additionally, here is a list of some useful links to some great articles that would definitely be of great help in your way to designing a perfect logo for your business that will make you stand out of the crowd. A perfect logo is all you need for you brand to be easily recognizable to your customers and clients.
http://www.davidairey.com/what-makes-a-good-logo/
http://justcreativedesign.com/2009/07/27/what-makes-a-good-logo/
http://www.thedesigncubicle.com/2009/11/what-a-logo-does-not-have-to-be-or-do/
http://www.thedesigncubicle.com/2009/11/what-a-logo-does-not-have-to-be-or-do/
http://www.webdesignerdepot.com/2009/01/how-not-to-design-a-logo/
http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
http://www.logobird.com.au/blog/the-principles-of-good-logo-design/
http://www.davidairey.com/10-steps-to-great-logo-designs/
http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/
http://www.webdesignerdepot.com/2009/06/12-essential-rules-to-follow-when-designing-a-logo/
http://tannerchristensen.com/rules-for-logo-design/
http://www.92pixels.com/14-rules-for-designing-a-best-logo/
http://www.freelancelogo.com/2010/06/the-characteristics-of-a-good-logo-design/
http://designbuddy.com/key-elements-of-good-logo-design
http://blakemccreary.com/2009/08/what-makes-a-good-logo-some-basic-principles/
http://www.code-interactive.com/thinker/a112.html
http://www.92pixels.com/what-a-designer-need-to-ask-from-client-to-start-a-good-logo/
Vikram Singh your shared points very important to create a perfect and great looking logo design. Two most important points you shared are “Identification” and “Keep it Uncomplicated”. Especially this points is very important “Keep it Uncomplicated”. It is right that logo should have meanings but there are a lot of designers who make their logo designs very complicated because they want to make it meaningful. A logo should have logic but it should not seem complicated.
But the next thing which will definitely come to your mind is on
which specification you want to develop your website – content based website, graphic based
website, etc. What words do you use to describe your business, your products or your services.
There are many email marketing consulting companies but they are good in talking and telling you what to
do.
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hello vikram singh you shared a very good and beneficial information about logo designing i m sure its gonna help many entrepreneurs. The most important point which i like it is that a company logo should be unique and simple as well because if a company tries to copy that’s not gonna give any benefit similarly too much complication is also good for nothing. Another thing which you shared is that logo should be such that through which people can easily identify the company’s product or service, this is right but i think not necessary whats your opinion?
An effective logo design needs to be simple and communicate the brand values and brand promise to audiences including prospective customers.
Clean and simple logo designs seem to be the most effective for catching people’s attention. These are really great tips to help newbies create their very own logo for their businesses. There are also great logo designers out there like IYBY who can help you out if you get stuck. Thanks for sharing this post!
When a designer is going to design a logo, first of all he/she should as ask clients what he/she wants? as you discussed that point in the beginning of your post. When you know about the ideas of your client definitely it become easy to draw a perfect logo design according to client’s needs. In this scenario your shared points are very important and helpful to understand the essential of designing a logo.